To be an effective marketer in today's digital age, you have to understand the basic concepts and strategies used by marketers online. Today's marketer has to be a digital rainmaker, understanding that making digital rain is about the generation of business results online. Digital rain begins when marketers know how to generate customer leads and evaluate online consumer behavior data being generated digitally across multiple platforms and technologies. In essence, today's digital rainmaker needs to know where and how to meet its customers with a digital handshake.
™
But those who aspire to be a digital rainmaker should have a basic understanding of marketing principles before they set out to making digital rain. They should understand that digital marketing is an exchange whereby one side creates a market to satisfy a consumer need in exchange for something of value. Most often, the value is currency, but it can also be a barter arrangement whereby the provider receives something in return that he or she perceives to be of equal value.
Before any transaction can occur, marketers must first assess what consumer needs or wants are either not currently being met or are only partially being satisfied. Product and/or service concepts are developed and tested to gain feedback on consumer acceptance and production viability. Then, the marketer has to determine what type of market there will be for the new or adapted product and calculate the cost/benefit of mass production based on forecasted sales targets and investment returns. Pricing, distribution, promotion and customer service need to be well thought out prior to launch.
With sound marketing knowledge as a basis, there's also much more to being a successful online rainmaker than just creating a Facebook and Twitter account and pushing out promotional messages. Today's digital rainmaker needs to know how to integrate traditional marketing principles with new platforms that target consumer behaviors, lifestyles pursuits and content consumption preferences online. The rainmaker needs to know everything possible about its target market. When and how often are they online? What do they search for and how do they interact with information? Who and what influences their product interests and purchasing decisions? Are they sharing or observing social content? And what technologies are helping or impeding their conversion probabilities?
These are just some of the countless questions online rainmakers are constantly seeking answers to in order to sharpen their digital marketing strategies. And like any other new platform, the key to success is understanding both the benefits and shortfalls of every marketing vehicle. YouTube might be a perfect channel for the marketing of restaurants or food products, given the visual nature of food preparation and setting. But technology product equipment discussions might be better suited for LinkedIn groups or technology forums.
Picking the right digital marketing channels is only the first hurdle, because it's just as important to understand how consumers react to your attempts to interest them in something you're offering. Are they apt to click through a paid search engine text ad, if the copy is intriguing? Will a rich media display ad on one of their favorite websites put them in your new leads category? Or is better to send them a time-based mobile incentive message to visit you when they've checked into a nearby establishment?
Once you've actually moved them through the online marketing funnel from awareness and information gathering to conversion, you've made it rain. But Best Seo Company was it a light sun shower or a torrential downpour? It's White Label Seo Services time to kick in your high-powered social customer relationship management (CRM) initiative to help encourage customer loyalty. Using site tracking tools, you can better serve their unique interests and only serve up relevant product offerings in your database marketing initiatives.
The digital rainmaker also needs to know how to make it easy for existing customers to share their favorable product experiences, encouraging online influencers to accelerate word of mouth marketing efforts. Social media is also being used as a 24/7 customer service channel by many brands. Rainmakers can and should immediately listen to and address any less than flattering feedback on popular channels like Twitter and Facebook.
Being a successful digital rainmaker requires basic marketing knowledge and experience, a positive stance on the art of salesmanship and an insatiable thirst for information and evaluation of metrics that can improve your efficiency.
I'm passionate about sharing insights and learning from my readers about the practical ways they're using new digital and social media platforms to grow their businesses. Follow my regular posts by registering for email updates and embrace the digital raindance.
If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these tips, you are most likely to enjoy great results.
1. Optimize your site for Voice Search
According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term Website Development Company to make a voice search.
2. Benefit from Influencer Marketing
Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favorite celebrities. These are known as social media influencers.
Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money for these campaigns.
3. Revaluate your Paid Advertising Campaigns
With time, advertising is going through a lot of changes. And this has changed the needs of businesses as Social Media Marketing Agency well. Today, the advertising trend is to focus on what a product or service can do for the users.
What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.
4. Consider Personalization
According to statistics, at least 70% customers that buy online have a liking for personalization on blogs and sites. For instance, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.
5. Consider Digital Marketing Consultant New York the Visual Search Feature
According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.
6. Post Video Content
Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.
The Takeaway
Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.